Casino Royale:
Positions and Clothing:
A
theme of sophistication and wealth runs through the poster. James is wearing a
clean cut suit yet the buttons and tie are undone; this somehow provides a
rebellious attitude to his outfit. This is emphasised again with the wind
effect; his clothes are clean, yet there are still small imperfections. This
could also relate to his duty as an agent; how he must disguise his identity,
appear to be a wealthy, charming man yet he hides the dirty work that goes on
behind the scenes.
This
idea of hiding can also be demonstrates as his jacket hangs slightly over his
gun. There is no emphasis on the gun, nor is it in the eye line of the woman.
It is kept away as method of defending who he really is underneath. But James
is wise; the gun is only used when necessary. But often, he wants to put up a
front as the hero within the drama.
The
woman wears a long black dress, somewhat mimicking the shades in James’
clothing. Black resembles class, mystery or death therefore this could reflect
upon their personalities. The woman shows little sign of movement, she just
stands there watching. This could highlight the fact that James rejects the
woman, or is it that she’s haunting the back of his mind. Either way, the angle
that she’s placed shows that she is of little interest and instead James
concentrates on his duty more than pleasure. Yet her size in the poster could
also reflect on her fragility within such an intense and dramatic affair- that
only the men could defend and protect. In addition, the black dress is very
figure hugging therefore revealing her shape. This supports the beauty of women
or to reflect a sex appeal within the poster and the story.
Lighting:
A soft light is used within the setting of the poster. The
light is more intense near the top which highlights and supports James’
identity as the hero in the tale. In comparison with the woman, she is shrouded
in a misty, less intense lighting. This makes her appear rather spooky or less
focused compared to James, therefore she’s unimportant to his role as an agent.
The lighting also emphasises the text ‘Casino Royale’ behind James. This
supports the location and how James’ life often entails a lot of gambles and
risks.
The lighting provides a blue hue which could support the time
of day, or the mysterious atmosphere of the poster. The blue also further
emphasises James’ blue eyes which is an iconic quality to his image.
Title layout and language:
The title ‘Casino Royale’ fits with the house colours of
white, black and blue. The intense white and the wisps coming off the text
provide mystery and movement. This could reflect on the idea of ghosts, spirits
or disorder. But it could also give a holy sense, especially with the extra
emphasis on the ‘007’, as if to give an angelic quality to James’ role.
Of course the ‘007’ is an icon for the film, so slotting
it into the logo not only makes the logo more interesting, but appears as if agent
007 is a gambler and a risk taker himself.
The phrase ‘Casino Royale’ refers to the casino -a place
of gambling and money- and Royale which could refer to royalty or a king. In
this way, by linking with James Bond, he is a gambling king.
Setting and layout:
The poster is set at an entrance to a casino. James is
walking down the stair case towards the camera therefore his is turning away
from the set. Compared to the woman the temptation to enter is less likely,
this highlights the weaknesses of a woman.
The stair case also deciphers the angle of the poster- a
slight low angle shot. This supports the heroism of James and his strength in
presence. The woman on the other hand is further away but you can see her from
her from head to toe. This again reflects on the beauty of a woman. Additionally
her shadow casts towards James’ direction therefore giving them a somewhat
underline connection. However, shadows often resemble a spooky presence or
something that’s hidden from sight, therefore this could resemble the woman’s
role in the story.
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